Role
Lead Design and Web Development
Timeline
8 Weeks
Tech Stack
Framer, Webflow, Design System, Responsive Components
Impact Metric
1. Overview & The Brief
To conceptualize and develop a centralized corporate digital hub that brings their diverse sub-brands (including TishTash Communications, Ten by TishTash, and TishTash Tots) under one cohesive umbrella. The goal was to build an agency website that feels professional and authoritative without losing the vibrant, authentic, and highly engaged personality the agency is known for.
2. The Context
The agency manages a multifaceted portfolio—from traditional PR and corporate profiling to direct-to-consumer strategies and mum-run divisions. The digital experience needed to logically organize these distinct pillars, making it easy for brands and corporate partners to navigate their services while feeling the passion and empathy highlighted in their client testimonials.
A sophisticated, modular directory layout structured to move from high-level corporate capabilities down into specific agency divisions and high-impact case studies. A persistent, streamlined navigation system was implemented alongside warm neutral canvases accented by energetic pinks to convey authority and spirited personality.
3. Ideation & Architecture
Structuring corporate division portals and client social proof to streamline B2B partner onboarding.
Modular Layout Directory
Adopted a directory layout to move from corporate capabilities down to agency divisions and case studies.
Streamlined Journeys
Implemented persistent navigation to guide users to success stories, divisions, and team culture.
Energetic Corporate Canvas
Balanced professional warm neutral bases with vibrant, organic team photography and energetic pink accents.
TishTash Group Pitch Simulator
Award-Winning PR & Communications Powerhouse
"The TishTash team is family to us. They manage our corporate profiling with absolute empathy, scaling our clinic's visibility across Dubai. 7+ years of trust."
— Cornerstone Clinics DirectorWriting and distributing targeted corporate profiling news to GCC media houses, focusing on business leadership, CSR, and industry scale.
4. Establishing the Visual Language
To ensure scalability, we developed a modular design system. The color palette utilizes semantic signals and distinct status indicators to provide instant feedback for user management. The typography prioritizes readability for high information density.
Semantic Coding System
Click any color block to copy its hex value.
Scale & Alignment
Prioritized text hierarchy for dynamic viewport densities.
Component Library
Atomic components with precise semantic signals.
5. Final UI & Key Features
Group Division Portals
Distinct, easily scannable interface cards routing traffic cleanly to traditional PR, D2C, and tots divisions.
Interactive Client Social Proof
A prominent testimonials system showcasing long-term 7+ year trust relationships with Cornerstone Clinics, Kibsons, and Secret Skin.
Organic Campaign Imagery
High-quality lifestyle photography prioritizing real team interactions and live event activations over cold stock assets.
High-Fidelity Interface Showcase
Interactive screen previews across multiple responsive layout viewports.
1920w Light
6. Project Impact & Reflection
A polished, authoritative digital estate that successfully elevates The TishTash Group from a standalone PR agency into a comprehensive communications powerhouse. Component-driven scalable architectures enable clean B2B onboarding alongside premium animations.
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